AURNI’s certified ISO 20252 research quality management system adds multiple layers of quality measurement onto the standard quality checks of research outputs. This further increases the measurable reliability of the marketing research information delivered to Marketers.

AURNI’s unique quality management system, "SEAM", customizes the well-known plan-do-check-act model for interview market research. SEAM is a set of dozens of documented, quantifiable controls, monitoring each research and management process to maintain consistent process reliability.

Each control includes a Specification, Execution process, Assessment metric, and Modification plan (S-E-A-M) to maintain conformance of deliverables to specifications.